Bad Taste Suddenly Runs Amok At IMS
Those of us born prior to 1960 are generally referred to as old fogies. We are perceived to drive large lumbering Buicks, watch wooden console TV’s that sit on the floor and enjoy listening to a Dean Martin album while wearing a cardigan sweater. I like to think I’m not quite that over-the-hill; but with all of my recent ramblings about being averse to change and anything new and modern – one might wonder.
I’ll admit to being a traditionalist and my taste tends to be more conservative than most. That being said, I’m curious to know if anyone out there approves of the new logo for the 2012 Indianapolis 500 that quietly appeared on Indy500.com this week. Last year, they had a celebratory unveiling of the 2011 logo. Curiously enough, this one just showed up. My personal opinion is that it is hideous. Quite frankly, I think it’s the ugliest one they have ever come up with.
I tend to pay attention to each year’s logo and how it might look on various polos and sweatshirts. I usually buy at least one piece of apparel with the Indy logo each year. That won’t be the case next year. It looks like something you’d see on a bad birthday cake from Wal-Mart. It makes me wonder if the five year-old child of an IMS exec drew it out on a napkin. I certainly hope they didn’t actually pay anyone for this. It’s that atrocious.
This amateurish offering comes on the heels of one of the best looking logos they’ve had – the one for the centennial anniversary of the Indianapolis 500. It was classic looking as it should have been, given the historic nature of this year’s race. But does that give them license to go the opposite direction? I can’t tell if it’s retro or modern. What I do know is that it’s decidedly ugly.
The Speedway has been designing individual race logos since 1981. As is the case with anything – some are better than others. For years, they used some fairly generic logos. Throughout my childhood through 1975, a version of the wing & wheel on the cover of each program sufficed as the event logo.
From then until 1980, a simple block-style logo was used. It wasn’t particularly attractive or flashy, but it wasn’t offensive either. It was just there.
Since 1981, the Speedway has had an individual logo for each running of the Indianapolis 500. Some of those I’ve really liked, including these:
Likewise, there have been some that I considered clunkers or less appealing to the eye. Those that I haven’t cared for over the years included some of these:
But none of those come close to the garish logo for 2012. What’s going on at 16th and Georgetown? It’s as if they’ve suddenly been infected with a case of bad taste. First they choose Donald Trump to drive the pace car. We all know how that worked out. Then they have the Hot Wheels stunt on race morning. Just last week, I was griping about them changing the iconic wing & wheel for no apparent reason. Now they come out with this monstrosity. I shouldn’t ask this, but…what’s next?
I don’t really like complaining about everything, I really don’t. I would much rather be writing about more positive things like the fact that Versus had a 0.6 rating for Edmonton – making it their highest rated IndyCar telecast ever. However, it seems that’s all I’ve done for the last couple of weeks is moan about something off-track. Fortunately, there will be the new car taking the track at Mid-Ohio for the first time on August 8. That should be interesting – and hopefully positive.
I realize I’m old & grumpy and there are a lot of items that are passed off as fashion and artwork these days, that I would consider garbage. But am I just out of touch? Am I the only person that thinks this is ugly? Does anyone even care what an event logo looks like? Let me hear from you. Let me know if I no longer know what good taste looks like, or if the same thing would apply to those in charge of marketing at IMS.