Comments on: Helping Sponsors Helps IndyCar

By: LurkingKiwi

LurkingKiwi — Fri, 13 Apr 2012 02:46:42 +0000

Here in New Zealand, lemonade tends to mean “whatever comes out of your post-mix gun”, but in general Sprite, 7-Up, Schweppes etc. I was surprised the first time I visited the US to be told “we don’t have lemonade” at an eatery, and had to try some brand names. Not having learned the lesson, the 2nd time I asked I got something home-made-looking with real lemon bits
While I’m here I must say that I enjoy reading Oilpressure, it seems to have become the only racing blog I follow (except Scott Dixon of course .

By: Bent Wickerbill

Bent Wickerbill — Tue, 10 Apr 2012 17:01:56 +0000

Glad you enjoyed Ron, a southern classic pure and simple…

By: Ron Ford

Ron Ford — Tue, 10 Apr 2012 15:45:58 +0000

This made my day. Thanks!!!

By: Jacob

Jacob — Tue, 10 Apr 2012 11:54:29 +0000

I know the feeling. My local tire man ordered Firestone Firehawks for me for my dearly departed Ford Fusion. They were more expensive, and not the brand they promote at the local shop. He’s an Indycar fan, though, and asked if I wanted “reds” or “blacks.” I told him that I had to stick with blacks because it was for my wife’s car and needed the durability.
Firestone (and the local tire shop) have a fan for life.
Plus, Firestone had that awesome “How do I love you?” commercial before the 500 that rocks my world. They get it.

By: Bent Wickerbill

Bent Wickerbill — Tue, 10 Apr 2012 02:16:53 +0000

Give it a minute or two to get to the vocal……

By: JB

JB — Tue, 10 Apr 2012 00:39:12 +0000

The sponsors could use a little common sense gauging the effect of their sponsorship.

Few years ago in Joliet, some teenagers were doing a visual survey for Firestone of tire brands in the parking lot while we were tailgating.

They took an indifferent gander at my Bridgestone Dueler AT Revos.

I pointed out that 1) Bridgestone is the parent company of Firestone, 2) Bridgestone (at the time) was the sole tire supplier of F1, 3) Bridgestone supplied Champ Car, 4) I’ve toured a plant 100 miles away that makes very expensive Bridgestone AND Firestone off road tires under the same roof for my very large corporation 5) I bought my Bridgestone tires at a Firestone store.

The “head” teenager said ‘they didn’t tell us anything about Bridgestones’.

By: JB

JB — Tue, 10 Apr 2012 00:22:41 +0000

Remind me again…what line of business is Shell, Pennzoil, Peak, Lucas, PDVSA & Sunoco in?

By: redcar

redcar — Mon, 09 Apr 2012 22:14:56 +0000

I’ve been driving past CVS to go to Walgreen’s ever since Sarah F. started courting them.

And I grew up in Indiana, George, but in my family we called sodas
“cokes ” too. “You want a coke?” “Sure.” “Grape or Seven-
Up?”

By: JHall14

JHall14 — Mon, 09 Apr 2012 20:45:13 +0000

Received 70,000 miles on a set of Goodyear tires which came on my new 2007 Tahoe. Went and purchased 4 Firestones to replace them with. I also sent a note to Firestone as to why I had made the purchase, due to Firestone being a loyal sponsor of IndyCar Racing. So when you purchase out of loyalty, those sponsors also need to know why you made the purchase.

By: Brian McKay (@BrianMcKayUSA)

Brian McKay (@BrianMcKayUSA) — Mon, 09 Apr 2012 15:50:11 +0000

“Do any of these sponsors feel a ripple when I” buy their offerings? No, but I’ve patronized sponsors of my favored racers since the 1990s because it seems to be the right thing to do. For instance, I’ve bought Mobil 1 for a long time, bought Shell gasoline because I was grateful that it sponsored Team Rahal. then bought Chevron gasoline when it backed da Matta, and I’ve gone back to Penske sponsor Shell. Bought an HP printer. I’ve bought Bridgestone and Firestone tires in gratitude for support of Champ Car and IndyCar. I have goodwill toward Honda and would consider a Honda lawnmower or passenger car or generator.