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	<title>Comments on: Still Unsure About Randy Bernard</title>
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	<link>http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/</link>
	<description>Speed is Life</description>
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		<title>By: Fresh</title>
		<link>http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2532</link>
		<dc:creator><![CDATA[Fresh]]></dc:creator>
		<pubDate>Sun, 14 Feb 2010 09:57:16 +0000</pubDate>
		<guid isPermaLink="false">http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2532</guid>
		<description><![CDATA[I think the hiring of Randy might be OK.  I don&#039;t like the idea of an &quot;outsider&quot; and someone who has never seen a race leading this series(mostly because of tradition), but at the same time I am thinking positive.  I know, its hard to think positive right now, but I am a huge fan of Indycar racing and the Indy 500 and I believe that the fans need to get on board or not be fans anymore.  All the negativity is not helping.  There is a difference between being a fan and having concerns, and just plain hating everything about the series.  Randy has proven himself in the sports world as a capable CEO.  The more I think about it, the idea of having someone with no connections might be the best thing. He has no ties to Firestone, Goodyear, Honda, CART or any owners and therefore should not have any agenda other than making the IRL a successful series.  We&#039;ll see of course, but give the guy a chance.  I am Speedway native and resident and the INDY 500 is a very important part of my life.. I want my 500 back!!!!]]></description>
		<content:encoded><![CDATA[<p>I think the hiring of Randy might be OK.  I don&#8217;t like the idea of an &#8220;outsider&#8221; and someone who has never seen a race leading this series(mostly because of tradition), but at the same time I am thinking positive.  I know, its hard to think positive right now, but I am a huge fan of Indycar racing and the Indy 500 and I believe that the fans need to get on board or not be fans anymore.  All the negativity is not helping.  There is a difference between being a fan and having concerns, and just plain hating everything about the series.  Randy has proven himself in the sports world as a capable CEO.  The more I think about it, the idea of having someone with no connections might be the best thing. He has no ties to Firestone, Goodyear, Honda, CART or any owners and therefore should not have any agenda other than making the IRL a successful series.  We&#8217;ll see of course, but give the guy a chance.  I am Speedway native and resident and the INDY 500 is a very important part of my life.. I want my 500 back!!!!</p>
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		<title>By: Fresh</title>
		<link>http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2531</link>
		<dc:creator><![CDATA[Fresh]]></dc:creator>
		<pubDate>Sun, 14 Feb 2010 09:28:07 +0000</pubDate>
		<guid isPermaLink="false">http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2531</guid>
		<description><![CDATA[I love your last couple paragraphs.]]></description>
		<content:encoded><![CDATA[<p>I love your last couple paragraphs.</p>
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	<item>
		<title>By: Fresh</title>
		<link>http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2530</link>
		<dc:creator><![CDATA[Fresh]]></dc:creator>
		<pubDate>Sun, 14 Feb 2010 09:18:38 +0000</pubDate>
		<guid isPermaLink="false">http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2530</guid>
		<description><![CDATA[Unfortunately, I think we have reached that point where Indy Car racing will never be back on the map the way it once was. It makes me sick to my stomach to say that. There are just too many other &quot;sports&quot; and way too many TV options for people now.  It is a totally different world now with the youth of today not interested in not only Indycar racing, but other things as well.  They like &quot;drifting&quot;,what ever the hell that is.  I&#039;ll give this guy a shot.  We don&#039;t have much choice anymore.]]></description>
		<content:encoded><![CDATA[<p>Unfortunately, I think we have reached that point where Indy Car racing will never be back on the map the way it once was. It makes me sick to my stomach to say that. There are just too many other &#8220;sports&#8221; and way too many TV options for people now.  It is a totally different world now with the youth of today not interested in not only Indycar racing, but other things as well.  They like &#8220;drifting&#8221;,what ever the hell that is.  I&#8217;ll give this guy a shot.  We don&#8217;t have much choice anymore.</p>
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		<title>By: Fresh</title>
		<link>http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2529</link>
		<dc:creator><![CDATA[Fresh]]></dc:creator>
		<pubDate>Sun, 14 Feb 2010 09:06:45 +0000</pubDate>
		<guid isPermaLink="false">http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2529</guid>
		<description><![CDATA[Agree, he needs to be aware of the people that will try to persuade him one way or another]]></description>
		<content:encoded><![CDATA[<p>Agree, he needs to be aware of the people that will try to persuade him one way or another</p>
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		<title>By: Scott</title>
		<link>http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2476</link>
		<dc:creator><![CDATA[Scott]]></dc:creator>
		<pubDate>Tue, 09 Feb 2010 22:45:07 +0000</pubDate>
		<guid isPermaLink="false">http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2476</guid>
		<description><![CDATA[This notion that &#039;times are tough&#039; for sporting events is crazy!

Think about the big sporting events.  The NCAA just had a football season that was the best in history right across the board.  Average game attendance was up.  Average television ratings were up and they had more people watching the championship game than ever before.

So far, NCAA basketball ratings have been as high as ever.

The Superbowl just broke M.A.S.H.&#039;s 27 year old record for the largest american audience.

Hell, last Saturday&#039;s ARCA race just set SPEEDtv records for viewers with 2.4 million people turning in.  How many years has it been since Indycar had 2.4 million viewers for a race that didn&#039;t take place in Speedway?

The reality is that the compelling sports that interest viewers are doing better than ever.  It simply hasn&#039;t mattered that there is more competition, if you&#039;ve got an interesting product the viewers and money is there.

I think the number one issue for Indycar is that the people in power and the talking heads simply don&#039;t have a clue what it was that actually interested the huge fanbase from days gone by.

There is an enduring belief that popular drivers and close racing are the recipe for more than just fan interest, but that those are the keys to sustainable growth.  Unfortunately those things are a result of an interesting racing formula, not a cause.  

The slow death of the Indy 500 is never going to be reversed until they do the one thing that interests the world... allowing the competitors to chase glory by building the fastest car they possibly can.  This will never happen so long as there is an impotent, financially draining series that almost nobody watches holding the 500 back.  

It is disgusting that the few remaining fans are sitting around looking at concept cars that have been designed for every criteria imaginable with the exception of going as fast as possible.  Dallara, Swift and Delta Wing have literally been told that a key design criteria is having substantial space for sponsors!  We are pining to see multiple chassis on the track, but since these aren&#039;t designed with speed as a key performance criteria, there aren&#039;t any two that would even be closely matched enough that the slower one would be purchased by anyone.

If they reduce the series to Indy, Long Beach and maybe 2-3 more races and open up the rules to a basic set of specs. they have a chance to return the 500 to glory.  

If Randy Bernard cannot figure this out, he has zero chance of success.]]></description>
		<content:encoded><![CDATA[<p>This notion that &#8216;times are tough&#8217; for sporting events is crazy!</p>
<p>Think about the big sporting events.  The NCAA just had a football season that was the best in history right across the board.  Average game attendance was up.  Average television ratings were up and they had more people watching the championship game than ever before.</p>
<p>So far, NCAA basketball ratings have been as high as ever.</p>
<p>The Superbowl just broke M.A.S.H.&#8217;s 27 year old record for the largest american audience.</p>
<p>Hell, last Saturday&#8217;s ARCA race just set SPEEDtv records for viewers with 2.4 million people turning in.  How many years has it been since Indycar had 2.4 million viewers for a race that didn&#8217;t take place in Speedway?</p>
<p>The reality is that the compelling sports that interest viewers are doing better than ever.  It simply hasn&#8217;t mattered that there is more competition, if you&#8217;ve got an interesting product the viewers and money is there.</p>
<p>I think the number one issue for Indycar is that the people in power and the talking heads simply don&#8217;t have a clue what it was that actually interested the huge fanbase from days gone by.</p>
<p>There is an enduring belief that popular drivers and close racing are the recipe for more than just fan interest, but that those are the keys to sustainable growth.  Unfortunately those things are a result of an interesting racing formula, not a cause.  </p>
<p>The slow death of the Indy 500 is never going to be reversed until they do the one thing that interests the world&#8230; allowing the competitors to chase glory by building the fastest car they possibly can.  This will never happen so long as there is an impotent, financially draining series that almost nobody watches holding the 500 back.  </p>
<p>It is disgusting that the few remaining fans are sitting around looking at concept cars that have been designed for every criteria imaginable with the exception of going as fast as possible.  Dallara, Swift and Delta Wing have literally been told that a key design criteria is having substantial space for sponsors!  We are pining to see multiple chassis on the track, but since these aren&#8217;t designed with speed as a key performance criteria, there aren&#8217;t any two that would even be closely matched enough that the slower one would be purchased by anyone.</p>
<p>If they reduce the series to Indy, Long Beach and maybe 2-3 more races and open up the rules to a basic set of specs. they have a chance to return the 500 to glory.  </p>
<p>If Randy Bernard cannot figure this out, he has zero chance of success.</p>
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		<title>By: M Coz</title>
		<link>http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2475</link>
		<dc:creator><![CDATA[M Coz]]></dc:creator>
		<pubDate>Tue, 09 Feb 2010 16:31:23 +0000</pubDate>
		<guid isPermaLink="false">http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2475</guid>
		<description><![CDATA[George, Can you get a hold of Hobbson? He&#039;s brooding in denial. As for Randy, as you so accurately recount, the creation of sports talk radio, ESPN, ESPN2, and a gazillion other sports oriented cable channels, created a void for content that needed to be filled. Do you really think that we&#039;d have to suffer through women&#039;s college basketball, curling, Roe-sham-beau, and other team sports where the team name doesn&#039;t end in an &quot;s&quot;,  if the networks weren&#039;t desperate for content? Times are tough, and now you actually have to be good to survive-we&#039;ll see if he has been trained properly for the task, or if the Old Bag and the sisters clamor for TG&#039;s triumphant return to the throne, soon enough.]]></description>
		<content:encoded><![CDATA[<p>George, Can you get a hold of Hobbson? He&#8217;s brooding in denial. As for Randy, as you so accurately recount, the creation of sports talk radio, ESPN, ESPN2, and a gazillion other sports oriented cable channels, created a void for content that needed to be filled. Do you really think that we&#8217;d have to suffer through women&#8217;s college basketball, curling, Roe-sham-beau, and other team sports where the team name doesn&#8217;t end in an &#8220;s&#8221;,  if the networks weren&#8217;t desperate for content? Times are tough, and now you actually have to be good to survive-we&#8217;ll see if he has been trained properly for the task, or if the Old Bag and the sisters clamor for TG&#8217;s triumphant return to the throne, soon enough.</p>
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		<title>By: Tim Nothhelfer</title>
		<link>http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2471</link>
		<dc:creator><![CDATA[Tim Nothhelfer]]></dc:creator>
		<pubDate>Tue, 09 Feb 2010 01:55:19 +0000</pubDate>
		<guid isPermaLink="false">http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2471</guid>
		<description><![CDATA[I have watched the PBR with the wife many times over the years.... Good stuff.
Anybody brave enough to get on a bull more than once, or tough enough to settle disputes with those that do can handle any man in the IRL.....
(No disrespect to A.J.)]]></description>
		<content:encoded><![CDATA[<p>I have watched the PBR with the wife many times over the years&#8230;. Good stuff.<br />
Anybody brave enough to get on a bull more than once, or tough enough to settle disputes with those that do can handle any man in the IRL&#8230;..<br />
(No disrespect to A.J.)</p>
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		<title>By: Brian</title>
		<link>http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2470</link>
		<dc:creator><![CDATA[Brian]]></dc:creator>
		<pubDate>Tue, 09 Feb 2010 00:27:31 +0000</pubDate>
		<guid isPermaLink="false">http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2470</guid>
		<description><![CDATA[&quot;Indy 500 NASCAR Race&quot; is absolutely appalling, but doesn&#039;t surprise me at all.  You see that kind of thing all the time on ebay, for example.  Years ago, at the height of the split, USA Today ran a picture of a CART car on the front page with the headline &quot;Kenny Brack&#039;s Ford gears up for the Indy 500.&quot;

People in promotions and the media have absolutely no clue.  All they know is to reprint and believe everything Darrell Waltrip says, and that is apocalyptic in its stupidity.]]></description>
		<content:encoded><![CDATA[<p>&#8220;Indy 500 NASCAR Race&#8221; is absolutely appalling, but doesn&#8217;t surprise me at all.  You see that kind of thing all the time on ebay, for example.  Years ago, at the height of the split, USA Today ran a picture of a CART car on the front page with the headline &#8220;Kenny Brack&#8217;s Ford gears up for the Indy 500.&#8221;</p>
<p>People in promotions and the media have absolutely no clue.  All they know is to reprint and believe everything Darrell Waltrip says, and that is apocalyptic in its stupidity.</p>
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		<title>By: Scott</title>
		<link>http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2469</link>
		<dc:creator><![CDATA[Scott]]></dc:creator>
		<pubDate>Mon, 08 Feb 2010 23:12:42 +0000</pubDate>
		<guid isPermaLink="false">http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2469</guid>
		<description><![CDATA[Personally I don&#039;t believe this guy has any chance of success at all.  

Think about the 100 million plus tv viewers and 1.7 million people who attended PBR events in a year.  How does that compare to the total television viewership and attendance of the indycar series when you exclude the 500?

Out of all of those eyeballs there was only enough league income to distribute $11 million to the league competitors.  An average of a measly $13,000 and change per competitor!

That kind of income won&#039;t even cover TEAM payments for 10 cars, much less cover the massive operating costs that the league racks up covering everything from safety crews to television production.

Quite honestly, I don&#039;t believe that the league&#039;s business model is in any way financially sustainable.  I also don&#039;t believe for a minute the the family will allow the league to continue to be the financial drain on speedway that it has been.  Add to that the fact that the existing powers are already pigeon holing him into a new spec. car that will not in any way inspire the lost audience and I believe he is in a no-win situation.]]></description>
		<content:encoded><![CDATA[<p>Personally I don&#8217;t believe this guy has any chance of success at all.  </p>
<p>Think about the 100 million plus tv viewers and 1.7 million people who attended PBR events in a year.  How does that compare to the total television viewership and attendance of the indycar series when you exclude the 500?</p>
<p>Out of all of those eyeballs there was only enough league income to distribute $11 million to the league competitors.  An average of a measly $13,000 and change per competitor!</p>
<p>That kind of income won&#8217;t even cover TEAM payments for 10 cars, much less cover the massive operating costs that the league racks up covering everything from safety crews to television production.</p>
<p>Quite honestly, I don&#8217;t believe that the league&#8217;s business model is in any way financially sustainable.  I also don&#8217;t believe for a minute the the family will allow the league to continue to be the financial drain on speedway that it has been.  Add to that the fact that the existing powers are already pigeon holing him into a new spec. car that will not in any way inspire the lost audience and I believe he is in a no-win situation.</p>
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		<title>By: Scott</title>
		<link>http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2468</link>
		<dc:creator><![CDATA[Scott]]></dc:creator>
		<pubDate>Mon, 08 Feb 2010 22:53:55 +0000</pubDate>
		<guid isPermaLink="false">http://oilpressure.wordpress.com/2010/02/08/still-unsure-about-randy-bernard/#comment-2468</guid>
		<description><![CDATA[Promotion is usually about 10% of real world marketing.  In addition, promotion is the least of the leagues concerns because the league&#039;s product is no longer compelling, the cost of operating isn&#039;t sustainable and the marketing channel leaves so much to be desired.]]></description>
		<content:encoded><![CDATA[<p>Promotion is usually about 10% of real world marketing.  In addition, promotion is the least of the leagues concerns because the league&#8217;s product is no longer compelling, the cost of operating isn&#8217;t sustainable and the marketing channel leaves so much to be desired.</p>
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