Comments on: Danica Does Her Deal

By: The American Mutt

The American Mutt — Sun, 06 Dec 2009 23:08:41 +0000

George,

12 and 0 buddy….12 and 0. sorry had to do it.

By: AZZO45

AZZO45 — Thu, 03 Dec 2009 19:16:08 +0000

Last I checked the Danica news cycle IndyFan… it included NAPCAR/ stockcar talk. Also jp & I are talking about former Danica/ICS sponsors so seems [i] vaguely related [/i] to me

Besides this seems like a blog that embraces ALL RACING. Name is OILPRESSURE not INDY-PRESSURE

By: Mars

Mars — Thu, 03 Dec 2009 14:57:46 +0000

Danica has a reputation allright, but it really isn’t the Izod Collegiate style that RHR captured. AS we have all seen in the past wee reputation in American sports is valued and my question is does Danica and “Go Daddy” really measure up to the Izod standard? If you watched Dancing with the Stars recently, it was very apparent that JoAnna, the PB model lost the competition probably because American families don’t really want to see HH and his twins….we also don’t like the “Go Daddy” commercials for our young driving audience because “kinky” isn’t that cool for 21 year olds….maybe 30-40 year olds. It was apparent from the Izod roll-out that the young audience is the target becauase “Fast, Fun, Easy and More” is what the kids respond to and that is the new market. The original Izod commercial is the complete opposite of Danica’s “Go-Daddy” brand. Confusion never works in marketing or advertising…BTW, Neon Green really is very provocative but the color and style reminded me of the 80′s super hero action figure. Danica doesn’t need to sell herself like white-trash and her talent for driving is now going to be a part of the American standard, just like Tiger!

By: IndyFan

IndyFan — Thu, 03 Dec 2009 04:48:23 +0000

ONLY VAGUELY RELATED TO INDYCAR RACING (NOT!)

By: AZZO45

AZZO45 — Wed, 02 Dec 2009 18:58:19 +0000

jp: I would argue that BOOST “dropping down” would be grabbing a demographic that already is watching NASCAR Sprint wants these people going nuts for their services.

Sprint has been a disappointment on the stock market… they need to justify their ROI in spending a crapload of $$$ with their support of NASCAR’s tip series. Danica’s BOOST car & their smaller sponsorships in ALMS (the Risi Ferrari) & in Supercross give them the non NASCAR demographic.

As for BOOST being exclusively “pay as you go” phone services… doesn’t seem like people who like Ferrari 430′s & moto-cross would be considered “sub prime” Just sayin’

By: jp

jp — Wed, 02 Dec 2009 18:34:36 +0000

It’s not about bigger/smaller it is about who is in which pot. Pre paid is the sub prime portion of the cellular market. People who buy izod have good enough credit to get a real cell, hence boost in a series poised to serve a more affluent crowd is a lousy fit. Not sure nascar has done the job they need to position cup vs nationwide vs truck as hitting different demos. Right now it is all about team budgets. If nascar managed their portfolio better then boost should be in nationwide which would have positioned to a subprime demo. Taking this one step further motorola could have used its ics deal to promo and pitch new high end phones like the droid. This convo has sparked an idea for a post on my page I hope to get up in a day or two. Not enough room in a comment section.

By: Leigh O'Gorman

Leigh O'Gorman — Wed, 02 Dec 2009 15:59:15 +0000

Aaaahh… the memories of Gugelmin’s and Blundell’s last decent rides…

By: AZZO45

AZZO45 — Wed, 02 Dec 2009 15:43:03 +0000

jp: BOOST Mobile is owned by Sprint /Nextel, so I doubt Sprint is going to send mixed messages to their NAPCAR demographic They want those people signing up for SPRINT.

MOTOROLA supplies a helluva lot of phones to Sprint/ & Boost Mobile. This phone-service supplier threw an assist to their struggling phone maker Grab the NASCAR crowd with Sprint & the smaller OW crowd with BOOST…. $$$ goes back to the pot of the parent company

By: AZZO45

AZZO45 — Wed, 02 Dec 2009 15:35:27 +0000

Yes, the dude getting his man-boob signed LOOKED pretty creepy

By: jp

jp — Wed, 02 Dec 2009 15:34:45 +0000

I think the motorola sponsorship has been shaky for a while now which is why it was partnered out to boost last year as a perk to them. Izod sent a clear message on where the demographics were likely to go in the future, and that future does not include the prepaid cellular mkt. Now if she announces a nascar deal, I would not be surprised to see boost involved there. Motorola might have been able to use the iics deal to support new product launches, like the recent droid launch that brings you this very comment, but those tend to revolve around x-mas, right when iics shuts down. Iics by itself does not garner enough exposures to support a general awareness campaign, which without activation is all motorola was getting.